Partnership with the Rogers Cup/Coupe Rogers: Exceptional Brand Exposure

Partnership with Rogers Cup and Coupe Rogers provides exceptional exposure for your brand both on-site and through broad media coverage. The events in Montreal and Toronto provide a combined audience of more than 6 million domestic viewers (150 million worldwide) each summer. Sponsor benefits include, but are not limited to, the following:


Event Marketing

     • Television advertising
     • Prime television brand exposure
     • Tournament print materials
     • On-site signage
     • Retail space
     • Tournament Web site branding
     • On-site promotions (ie. title of a specific day, sampling, tennis clinics, contests, giveaways, spectators activities)
     • In-store promotions
     • Exclusive world-class hospitality
     • Media and public relations opportunities

Domestic Media

     • 14 days of straight coverage
     • 75 hours of English and 75 hours of French domestic broadcast coverage (TSN, RDS, CBC, SRC)
     • 6 million television audience
     • More than 8,000 national print/web news clippings
     • 8.2 million Web site page impressions

US and International Media

     • In 2008 The Rogers Cup men’s event reached 25.98 million homes internationally and the Rogers Cup women’s event reached 19.3 million homes
     • The US brought a 1.5 million cumulative television audience for the 2008 Toronto event and 1.2 million viewers for the women’s Rogers Cup
       presented by National Bank that same year.